Mattel has named 10-year-old skateboarder Sky Brown as global brand ambassador for the Polly Pocket line of mini-sized dolls.
Brown was one of the youngest girls to ever compete and medal at a professional skateboarding competition. Her yearlong partnership with Mattel will include content creation for digital and social channels, as well as the launch of a single special-edition Polly Pocket play set that features Brown’s likeness.
"I want to inspire girls around the world to chase their dreams no matter what,” says Brown. “When the Polly Pocket brand told me their messaging was ‘tiny is mighty,’ I felt that they were describing me. I want girls to feel like they can just get out there and crush it, no matter what anyone else says.”
The new partnership continues the relaunch campaign of the Polly Pocket brand. Mattel’s line was officially reintroduced to consumers in 2018, nearly 30 years after its original launch.