Mattel Enters Danger Zone with Top Gun Deal
Following the debut of the Top Gun: Maverick trailer at this year’s Comic-Con, Mattel has announced it has been named global toy partner for Paramount Pictures’ Top Gun franchise.
The deal will cover numerous categories including die-cast vehicles, playsets, games and other toys. Mattel's new line will be inspired by scenes from both the ‘80s movie and the upcoming 2020 sequel.
“Top Gun: Maverick is one of the most anticipated movies next summer,” says Pam Kaufman, president, Viacom Nickelodeon Consumer Products. “The film has multi-generational appeal and lends itself to vehicle and roleplay toy categories. Top Gun: Maverick has all the ingredients to be a hit in theatres, as well as retail aisles.”
The line will be available globally ahead of the U.S. premiere of the film, which is scheduled to be released in June 2020.