MGA Entertainment brand Little Tikes and Moonbug have announced the first “Little Baby Bum” toy line, set to kick off the 2019 holiday season.
The first wave of limited-edition products include Little Baby Bum wheels on the bus scoot, Little Baby Bum wigglin’ wheels on the bus and the Little Baby Bum twinkle the star plush. The first collection of toys will be available exclusively on Amazon.
“Little Tikes has been creating products for the past 50 years – it’s a brand that parents trust,” says Isaac Larian, chief executive officer and founder, MGA Entertainment, which owns Little Tikes. “With signature characters like Twinkle and Buster the Bus, we have created products that will bring excitement to kids as they see their favorite characters, with 30 billion views, have been brought to life.”
“Little Baby Bum” was acquired by Moonbug last year. It has a global fan base of more than 47 million subscribers and has received more than 30 billion views on YouTube. The show can also be accessed on 70 international streaming services including Netflix, Hulu, Amazon Prime Video and Roku TV.
“‘Little Baby Bum’s” universe is beloved by young fans around the globe,” adds Andy Yeatman, head of Americas, Moonbug. “We’re excited to make the toys available right before the holiday season, so fans can engage with characters through creative and fun physical play.”
Moonbug chose Little Tikes as the master toy licensee for “Little Baby Bum” earlier this year.