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Line Friends Cozies Up to GUND for Plush Deal

Line Friends Cozies Up to GUND for Plush Deal

Global character brand gets new plush products after inking deal with Spin Master subsidiary GUND.

Spin Master subsidiary GUND has revealed a new collection of plush for the Line Friends character brand.

The collaboration will lead to a plush line featuring Line Friends characters as part of a 15-item collection. Line Friends’ four signature characters, Brown, Choco, Cony and Sally, will each get an item in the line.

"GUND is an iconic brand, known for creating quality, premium plush for over a century," says Lauren Duchene, vice president, marketing, GUND. "Our trusted legacy combined with the hugely successful Line Friends brand creates the ultimate collaboration to bring these unforgettable characters into the arms of the ever-growing Millennial fan base."

The announcement follows the recent grand opening of a Line Friends store in Los Angeles, Calif.

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