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LEGOLAND Florida to Launch Lego Movie World

LEGOLAND Florida to Launch Lego Movie World

LEGOLAND Florida Resort and Warner Bros. Consumer Products are gearing up to launch The Lego Movie World, a new theme park expansion inspired by the characters and themes of The Lego Movie and its upcoming sequel, The LEGO Movie 2: The Second Part.

Merlin Magic Making, the global creative and delivery division of Merlin Entertainments Group, will bring Bricksburg to life through recreations of the film's characters, eating spaces, cityscape and more. Fans will also have a chance to move around in a replica of Emmet's Super Suite.

The park will offer the following three new rides:

  • The LEGO Movie Masters of Flight, which invites guests on a suspended ride on Emmet's Triple Decker Couch accompanied by a full-dome virtual screen that delivers the feeling of flying through a world created from LEGO bricks.
  • Unikitty's Disco Drop, which gives visitors a chance to go on a rainbow-filled journey based on Unikitty and her moods. Guests will travel to the top of Cloud Cuckoo Land, then drop, spin and bounce back to earth.
  • Battle of Bricksburg, which is the only water ride at The LEGO Movie World. It will challenge riders to stop Duplo aliens from invading and stealing LEGO bricks by spraying water at targets from their boats.

"The rides truly capture the whimsical fun and quirky nature of the popular LEGO movies," says Rex Jackson, general manager, LEGOLAND Florida. "The Masters of Flight ride will be iconic to our park. Unikitty's ride sings and spins with her ever-changing emotions, and the Battle of Bricksburg is themed around huge LEGO Duplo aliens. With great partners in Warner Bros., we've developed a park that will bring a lot of smiles to children and their families. We're thrilled to be the only location for fans to experience The LEGO Movie World.”

The LEGO Movie World will host a taco shop dubbed “Taco Tuesday Everyday” and a store named The Awesome Shop, which will sell collectibles. The store includes a space-themed playground inspired by Benny’s Spaceship, as well as photo ops and character interactions. "The LEGO Movie World is our largest addition to date and will provide guests around the world with the ultimate movie-to-theme park experience," says Keith Carr, project director, Merlin Magic Making.

"The park screams fun everywhere you look; kids and families alike can interact with various characters, enjoy ride technology that's the first of its kind and dine on tasty tacos at Taco Tuesday Everyday. Not to mention, we have a spaceship playground!"

The LEGOLAND Hotel, located nearby, is unveiling new The LEGO Movie-themed rooms. Adults can enjoy rooms inspired by Emmet's apartment, while kids can snooze in a separate children's room themed around Benny's Spaceship. The LEGO Movie World tickets are available at www.LEGOLAND.com/annual-pass/.

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