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LEGO Clicks on Gaming Experience in China

LEGO Clicks on Gaming Experience in China

Tencent Games and the LEGO Group have unveiled LEGO Cube, a sandbox game for players in China.

LEGO Cube features LEGO bricks, minifigures and other LEGO properties. The game offers a safe digital gaming space where players can explore, engage in open-ended play and develop 3-D building, coding and construction skills.

LEGO Cube is the first mobile game developed under the companies’ strategic partnership.

“The LEGO Group has more than 20 years of experience in creating fun and creative games that extend and amplify LEGO play,” says Sean McEvoy, vice president, LEGO games, LEGO Group. “We are excited to preview our first branded mobile game with Tencent Games in China. LEGO Cube is a platform that will enable more children and adults to engage with the LEGO brand in China, empowering them to explore their imagination and creativity in a digital world.”

LEGO Cube is set to become available to the public by the end of 2018.

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