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Jazwares Jams with Sony Pictures Consumer Products

Sony Pictures Consumer Products has named Jazwares master toy licensee for Vivo, the upcoming animated musical film featuring 11 songs written by Lin-Manuel Miranda.

The deal will see the launch of a musical toy line celebrating the film, which is due out in theaters November 2020.

“We couldn’t imagine a better fit for Vivo than Jazwares,” says Jamie Stevens, executive vice president, Sony Pictures Consumer Products. “Their love for music and ability to create great products will allow fans to bring the magic of Vivo home.”

The Jazwares toy line will launch at retailers around the world in fall 2020 and will include figures, playsets, plush and a line of First Act musical instruments.

“Finding a property as committed to the importance of music in a child’s life as we are is a special, connected experience for us,” says Laura Zebersky, chief commercial officer, Jazwares. “Our line will bring to life Vivo’s journey from Havana to sunny South Florida! Consumers can look forward to products that bring lush settings and vibrant characters to life incorporating music every step of the way.”

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