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'It's Nerf or Nothin'!' at Tesco and Asda

Hasbro has launched a new Nerf-inspired line of apparel, exclusively at Tesco and Asda retailers.

The collection is part of a yearlong celebration of the 50th anniversary of the toy brand that will take place through 2019.

The Nerf Nation apparel line offers t-shirts, joggers, sweats and more.

“Hasbro is proud to unveil our new Nerf Nation apparel offering to the market,” says Sally Carnota, director, U.K. and EMEA retail development, Hasbro Consumer Products. “With its incredible heritage, the Nerf brand has built a passionate and engaged audience of active fans, and we are thrilled to offer them [a] cool apparel range they can wear to demonstrate the power of Nerf Nation!”

The Nerf Nation collection is available now at F&F at Tesco and George at Asda and is supported by in-store POS displays and marketing campaigns across social media.

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