Hot Wheels Buckles Up Holiday Blind Box
Super Impulse USA, creator of the World’s Smallest line, is extending its offerings with Mattel’s Hot Wheel brand.
The partnership has produced an exclusive range of mini 1968-model Hot Wheels cars, which are being sold in a blind box format at Target.
Each World’s Smallest Hot Wheels Blind Box includes one die-cast car with packaging that nods to the original 1968 blister car as well as a keychain.
In addition, a unique assortment of black and gold 50th anniversary commemorative editions, packaged in a black and gold blister card keychain that doubles as a display case, will be available.