Hasbro has teamed with Kilburn Live to build a roster of Hasbro-themed family entertainment centers across the U.S. and Canada.
The indoor spaces will see Hasbro brands including My Little Pony, Monopoly, Mr. Potato Head, GI Joe, Clue, Battleship, Hungry Hungry Hippo, Trivial Pursuit, Chutes and Ladders and more reimagined through immersive and innovative experiences.
Charlie Keegan, former chief executive officer at Main Event Entertainment, will oversee the new division that will spearhead the development of the theme parks.
“Hasbro is a leader in branded play and entertainment, and its iconic brands appeal to a multigenerational fan base,” says Keegan.