License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Harley-Davidson Hits the Bricks with LEGO

LEGO has partnered with Harley-Davidson to launch a highly-detailed replica of the motorcycle brand’s iconic two-wheeler.

The first of the LEGO Creator Expert models, the Harley-Davidson Fat Boy, has been transformed into a complex 1,023-piece build set completed with solid-disc wheels, teardrop fuel tank, integrated speedometer and dual exhaust pipes.

The level of detail within the licensed LEGO Creator Expert models allows master builders to create a Harley-Davidson with spinning wheels that moves engine pistons and has moveable handlebars and working brake levers.

“The authenticity of Harley-Davidson design comes by sweating the details from start to finish,” says Brad Richards, vice president, styling and design, Harley-Davidson. “We looked at every nut and bolt on the bike, all the finishes and every small detail. Working with the LEGO team on this project allowed us to bring that same attention to detail to a collaborative product, and to celebrate a brand that inspired the imagination and creativity of many of us at Harley-Davidson from a young age, including myself.”

The new Harley-Davidson licensed LEGO expert model will be available in select stores and online beginning Aug. 1, with more items being teased for release, such as Land Rover’s new Defender.

Add new comment