WowWee has tapped two Penguin Random House divisions to create a publishing program based on its collectible toy line Fingerlings.
Striker Entertainment, Fingerlings’ worldwide licensing agency, brokered the deal.
Moving forward, Penguin Young Readers and DK will create a collection of fiction and non-fiction titles that bring the best-selling toy property to life. The publishing collection will initially include handbooks, activity and sticker books, journals, picture books and Mad Libs.
The first three titles–Fingerlings Mad Libs from Penguin Young Reader, Fingerlings Sticker Activity Book and Fingerlings Meet the Fingerlings Reader from DK–will be released in August. An original storybook is also set to debut during the holiday season.
“We are so excited to be partnering with WowWee and DK to bring a fun and imaginative collection of publishing to the world of Fingerlings," says Francesco Sedita, president and publisher, Penguin Young Readers. "We cannot wait for Fingerlings fans to get their hands on these books!”