MGA has partnered with CultureFly to produce and distribute a line of subscription boxes based on the L.O.L. Surprise! collectible toys.
The quarterly delivered boxes will contain six-to-eight themed items ranging from apparel, accessories, toys, homewares and stationery. In line with the boxes theme, subscribers will also enjoy a surprise character pet or doll included in each box.
“We’re so excited to be working with MGA to bring this box to L.O.L. Surprise! fans,” says Edward Erani, chief executive officer, CultureFly. “We think people are going to love the items we’ve designed, and we can’t wait to see their reactions.”
The very first L.O.L. Surprise! box will launch this summer under the “Retro Club” theme. Boxes will cost $34 each, and fans can start subscribing to the service now by visiting TheLOLSurpriseBox.com.