CPLG will develop a licensing program for the character with a focus on fashion, accessories, gifting and stationery for tweens, teens and young adults. “We have been following Line Friends for a number of years and are thrilled to be working with the brand,” says Steve Manners, executive vice president, CPLG.
“Their iconic characters appeal to a wide audience, transcending language, age and culture, which gives us enormous opportunity to develop long-term licensing programs. We are already seeing demand for these characters at retail and are excited to showcase them to the industry at Brand Licensing Europe next week.”
CPLG (Stand #E30) will appear at Brand Licensing Europe, Oct. 9-11 at London's Olympia.