Lifestyle and fashion brand Tokidoki showcased exclusive licensed merchandise and product activations at this year’s Comic-Con.
This year’s slate of new products included collaborations with Sanrio and Activision Blizzard’s Overwatch. Other Tokidoki’s exclusive Comic-Con merchandise included:
- Kitty Mermaid hoodies;
- Cali Dreaming hoodies;
- Grey Tiger tees;
- Face off Dragon hoodies; and
- Cotton Candy Dreamin’ bag prints.
The company also hosted SDCC fan events, such as
- A signing with Simone Legno, creative director, Tokidoki;
- BAIT store pop-up and a
- IT’SUGAR store pop-up
To stay up to date on the latest news from the event, check out our continuing coverage from the show floor.