Brands with Influence has selected Alicom Licensing to oversee the licensing for Bush Baby Worldwide in the Nordic region.
The deal extends to such countries as Denmark, Finland, Iceland, Norway and Sweden.
“We’re honored to be managing Bush Baby World here in Norway, Finland, Sweden and Denmark,” says Roland Lindholm, chief executive officer, Alicom Licensing. “We are very aware that girls in our target market love plush and they spend a lot of time on social media. We are very excited to be extending the Bush Baby World into a broader range of consumer products categories over the coming years.”
Bush Baby toys are distributed by Makie and the Nordic Toys Group in the area.