Burger King U.K. Drops Plastic Toys Amid Waste Concerns
Burger King has announced it will no longer give away plastic toys with children’s meals in the U.K.
Due to a petition started by Ella and Caitlin McEwan (ages 9 and 7), which generated more than half a million signatures, and the rising awareness of substainabilty, brands like Burger King U.K. have acted on customers’ concern and will discontinue the use of plastic toys.
The brand is also looking to work with Pentatonic on a new campaign to melt down existing toys and convert them into consumer products such as playgrounds. According to information obtained by the BBC, the process has no harmful effects on the environment and creates a new way to manufacture plastic products from existing toys.