BBC Studios, LEGO Group Speed Off with ‘Top Gear’ Set
BBC Studios has signed a deal with The LEGO Group to launch the first-ever LEGO Technic set inspired by the series “Top Gear.”
The set will be geared for children, ages 9 and above. It will launch globally in early 2020. As a Technic set, it will provide a more-challenging build and include real-life functionality designed after its real-world car counterparts.
“We are extremely excited to have partnered with LEGO Technic,” says Jason Easy, head, licensing, U.K., BBC Studios. “Both brands enjoy a very close relationship with their fans; it’s certainly a natural fit for both, and we’re really looking forward to seeing the LEGO Technic set hit the shelves next year.”
“Top Gear” is one of television’s longest-running motoring entertainment shows, spanning 42 years. It has a following of an estimated 350 million viewers globally, across 200-plus territories, making it one of the world’s most widely watched factual TV programs. The latest series of show features Andrew “Freddie” Flintoff, Paddy McGuinness and Chris Harris as they explore car culture in the U.K. and abroad.
In the licensing world, “Top Gear” previously partnered with Assured Products.