Barbie Hits the Road with Merch Tour
Mattel has announced the Barbie Truck: Totally Throwback Tour, which will sell Barbie merchandise in select cities in the U.S.
The tour will showcase exclusive retro-inspired apparel and accessories, including iridescent fanny packs and totes, retro cassette-style wallets, and stonewashed Barbie-embroidered jackets and hats.
Mattel kicked off the tour in Kansas, City, MO in July with planned stops in Southern California this fall. A cross-country tour is also planned for 2020.
Barbie’s tour is part of Mattel’s 60th anniversary. The milestone was celebrated with the launch of the Barbie Dream Gap Project Fund which will see Mattel donate $1 from every doll sold in the United States up to $250,000.