License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Barbie Dolls Up Puma Fashion Line

In celebration of the 50th anniversary of the Suede, Puma has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. 

Two Puma Barbie dolls sport ‘90s-inspired athleisure looks–the Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are included in an exclusive sneaker pack from the collection.

Sneakers available include the Suede x Barbie in Raspberry Pink and White that features bold pink logos and oversized bows, as well as the Puma x Barbie Suede 50 capsule collection, which features an all-black suede and black-and-pink Barbie logo pattern on the formstrip and a black-and-pink satin bow on the heel. Barbie Puma apparel includes a Puma x Barbie racerback crop top, Puma x Barbie T7 hoodie, leggings, a baseball cap and a backpack.

The Suede x Barbie sneaker pack with the Puma Barbie doll is available worldwide at To support the launch, Puma and Barbie have paired for an art exhibition in Los Angeles featuring artists Krista Perry, Priscilla Witte, Gabi Levitt and Kii Arens.

The artists’ commissioned works based on Barbie are on display at Comunity in downtown Los Angeles and will open to the public in December. Shoe Palace has also powered a unique pop-up shop that will display the full collection.

For the full range, visit

Add new comment