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‘Kid-E-Cats’ Partners with Giochi Preziosi in Italy

APC Kids has chosen Giochi Preziosi as the Italian distribution partner for its “Kid-E-Cats” toy range.

The deal will see Giochi Preziosi distribute a line of Toy Plus’ licensed plush, collectibles, figurines and playsets based on the “Kid-E-Cats” property. Distribution in the region will begin in Q4 2019.

“The range is already looking fantastic, and we’re confident that Giochi Preziosi’s wealth of experience in establishing a strong retail presence for preschool properties will ensure the first wave of products is a huge hit when it launches later this year,” says Lionel Marty, managing director, APC Kids.

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