Toys "R" Us Supports Thomas & Friends Live Show

Toys “R” Us will become a depot for Thomas & Friends fans via a strategic marketing alliance supporting the property’s new touring stage show. The retailer will distribute marketing materials for “Thomas & Friends Live on Stage” (produced by ThemeSTAR) with store guests given an exclusive window on pre-sale tickets with any Thomas & Friends purchase of $9.99 or more. The offer runs through the duration of the U.S. tour in October 2007. Toys “R” Us will promote the Thomas & Friends Live on Stage show in-store and online, and through advertising support with direct mail and monthly e-blasts to consumers.