Toys 'R' Us Celebrates Chaotic Arrival with Dedicated Boutique

The Chaotic Trading Card Game, which integrates a collectible trading card game with a unique online game experience, made its debut at Toys “R” Us stores in the United States last Tuesday, Jan. 8. 4Kids Entertainment Inc. will continue to expand distribution of this innovative trading card property at other leading specialty and mass market retailers throughout the first quarter of 2008.

To celebrate the arrival of Chaotic, approximately 500 Toys “R” Us stores began selling Chaotic “Dawn of Perim OverWorld” and “Dawn of Perim UnderWorld” starter decks and “Dawn of Perim Secrets” booster packs Jan. 8. Additionally, on Jan. 15, Toys “R” Us Times Square, the retailer’s international flagship store, will open a dedicated Chaotic boutique that will remain open through March. Guests visiting The Center of the Toy Universe will be able to learn about Chaotic and play the game in the boutique.

The Chaotic Trading Card Game had a successful October 2007 launch at comic and hobby stores across the United States and Canada and debuted at leading mall-based entertainment retailers f.y.e. and Suncoast in December 2007.