Zuru’s Toy Mini Brands Get a Nickelodeon Makeover

Zuru has teamed with multiple Nickelodeon properties for the newest Toy Mini Brands.
License Global Logo
License Global

October 1, 2020


Zuru has introduced

Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands. Through a partnership with Nickelodeon/ViacomCBS, “Teenage Mutant Ninja Turtles,” “SpongeBob SquarePants” and JoJo Siwa are among the nine brands that will be miniaturized and hit store shelves across the globe this year. 

ViacomCBS is appearing at 

Festival of Licensing

, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. 

Register for free now!

In addition, iconic and popular brands such as Classic Rubik’s, Crayola and Wham-O join the Toy Mini Brands portfolio. Zuru’s Toy Mini Brands will arrive in Oceania this month, followed by North America in November, the U.K. and Germany in December and the rest of Europe in 2021.

With Toy Mini Brands, fans can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule offers a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves to find.

In addition, a Toy Mini Brands collector’s case features room for 30 of the minis and comes with four exclusive


“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” says Aneisha Vieira, global brand director, Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.