Zuru has introduced Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands. Through a partnership with Nickelodeon/ViacomCBS, “Teenage Mutant Ninja Turtles,” “SpongeBob SquarePants” and JoJo Siwa are among the nine brands that will be miniaturized and hit store shelves across the globe this year. 

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In addition, iconic and popular brands such as Classic Rubik’s, Crayola and Wham-O join the Toy Mini Brands portfolio. Zuru’s Toy Mini Brands will arrive in Oceania this month, followed by North America in November, the U.K. and Germany in December and the rest of Europe in 2021.

With Toy Mini Brands, fans can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule offers a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves to find.

In addition, a Toy Mini Brands collector’s case features room for 30 of the minis and comes with four exclusive minis.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” says Aneisha Vieira, global brand director, Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”

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