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YouTubers Vlad and Niki have signed a global toy partnership with Zuru.
May 5, 2020
Haven Global, the Worldwide Agent for Vlad and Niki, has signed a global partnership with Zuru to launch a full range of toys and games for the YouTubers in 2021.
Vlad and Niki are one of the biggest YouTube Channels in the world. The duo have achieve four billion views per month and have amassed 90 million subscribers across 12 languages via their 15 channels.
“We are so excited at Haven to bring together these two super-dynamic parties, and we’re sure it will be a huge success,” says Tom Punch, managing director, Haven Global. “Vlad and Niki create amazing content that kids around the world adore – billions of them! Add to that the passion, creativity power and global retail connections of Anna Mowbray and the Zuru team – and it’s a match made in heaven. We can’t wait to see it hit the shelves and be enjoyed by the millions of fans worldwide.”
Vlad and Niki, aged 7 and 4 years old, represent one of the fastest growing YouTube influencers globally, with 39 Million subscribers gained in just two years after the launch of their English channel.
“With the escalating rise in content viewership, I’m extremely excited to have formed a licensing partnership with the children sensations Vlad and Niki,” says Anna Mowbray, director and chief operating officer, Zuru. “This engaging and dynamic brother duo, combined with Zuru’s world class expertise in product design and distribution will undoubtedly lead to a phenomenal line.”
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