ZURU Shrinks Nickelodeon, Rubik’s, Wham-O

Multiple brands have signed on with ZURU for their new Toy Mini Brands.

October 20, 2020

Zuru has teamed with multiple brands to create miniature toys under their Toy Mini Brands line.

Nickelodeon's Teenage Mutant Ninja Turtles, SpongeBob SquarePants and JoJo Siwa are among the nine toy brands that will be miniaturized. In addition, brands such as Classic Rubik’s, Crayola and Wham-O will join the Toy Mini Brands portfolio.

ViacomCBS, which owns Nickelodeon, is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29.

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“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” says Aneisha Vieira, global brand director, ZURU. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”

Made to match their full-sized counterparts, there are more than 60 different nostalgic and currently in-market toys to collect including Leonardo from

“Teenage Mutant Ninja Turtles,”

Aang from “Avatar: The Last Airbender,” Backpack from “Dora the Explorer” and Angelica from “Rugrats.”

Zuru’s’ Toy Mini Brands will arrive in

Australia this October. The line will be sold in major retailers Big W, Target and Kmart and sold in The Warehouse and Farmers in New Zealand.

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.