Zuru is expanding the Rainbocorns brand of collectible plush with the third series of its Sequin Surprise line, Wild Heart Surprise, second series of Sparkle Heart Surprise Series and the debut of Itzy Glitzy Surprise,
All the new offerings will arrive at brick-and-mortar and online retailers this month. The first retail chain to receive the shipments will be Target. Additional Rainbocorns licensed merchandise will also hit retail this summer.
"In the two years since its launch, Rainbocorns has firmly cemented itself as one of our crowned jewels, winning over retailers and fans alike and featured heavily in NPD Top 50 Toy Lists,” says Aneisha Vieira, global brand director, Zuru. “Our first three exciting new launches of 2020 promise to deliver the unboxing excitement and fun play kids have come to love and we have much more in store for launch later in the year.”
Rainbocorns Wild Surprise includes seven new characters. It offers eggs featuring ten layers of surprises, including Long Tailed Boo-boocorns, nail decals, Wild Rainbcorn Poop and more. Kids can collect the super-rare and super-sparkly Slothcorn, the Wild Surprise Peacockcorn (exclusive to Target) and the long-necked Giraffecorn (exclusive to Walmart). Designed for ages three and up, Zuru Rainbocorns Wild Heart Surprise is priced at $24.99.
Rainbocorns Itzy Glitzy Surprise provides two dozen Itzy Glitzy collectible Rainbocorn characters with new surprises to unbox. Wings and gem hearts can be removed from the Itzy Glitzy little Rainbocorn eggs and swapped into a surprise ring. Designed for ages three and up, Rainbocorns Itzy Glitzy Surprise is available in two-packs and four-packs, and priced from $5.99-$9.99.
Rainbocorns Sparkle Heart Surprise Series 2 introduces all-new Rainbocorn plushies to the sparkle heart squad. There are six series 2 characters to collect, each with a peel to reveal heart surprise. These are meant for ages three and up and will retail for $9.99. The product launches in fall 2020.
A series of licensing deals developed by Brand Fresh Management will also bring Rainbocorn-themed apparel, sleepwear, stationery, accessories and more to retail this spring.
The new products add on to the recent Rainbocorns licensing deals that Zuru inked in the EMEA earlier this year.