All the new offerings will arrive at brick-and-mortar and online retailers this month. The first retail chain to receive the shipments will be Target. Additional Rainbocorns licensed merchandise will also hit retail this summer.
"In the two years since its launch, Rainbocorns has firmly cemented itself as one of our crowned jewels, winning over retailers and fans alike and featured heavily in NPD Top 50 Toy Lists,” says Aneisha Vieira, global brand director, Zuru. “Our first three exciting new launches of 2020 promise to deliver the unboxing excitement and fun play kids have come to love and we have much more in store for launch later in the year.”
Rainbocorns Wild Surprise includes seven new characters. It offers eggs featuring ten layers of surprises, including Long Tailed
Rainbocorns Itzy Glitzy Surprise provides two dozen Itzy Glitzy collectible Rainbocorn characters with new surprises to unbox. Wings and gem hearts can be removed from the Itzy Glitzy little Rainbocorn eggs and swapped into a surprise ring. Designed for ages three and up,
Rainbocorns Itzy Glitzy Surprise
available in two-packs and four-packs, and priced from $5.99-$9.99.
Rainbocorns Sparkle Heart Surprise Series 2
introduces all-new Rainbocorn plushies to the sparkle heart squad. There are six series 2 characters to collect, each with a peel to reveal heart surprise. These are meant for ages three and up and will retail for $9.99. The product launches in fall 2020.
A series of licensing deals developed by Brand Fresh Management will also bring Rainbocorn-themed apparel, sleepwear, stationery, accessories and more to retail this spring.
The new products add on to the recent Rainbocorns licensing deals thatZuru inked in the EMEA
earlier this year.
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