Zuru Gets in the Water with ‘Baby Shark’

The Baby Shark collection will launch under Zuru’s Robo Alive brand portfolio. It will include bath toys for the song’s baby, mommy and daddy shark characters. Once placed in water, each product in the collection will sing the hit children’s song.

“The addition of Pinkfong’s Baby Shark provides the perfect on-trend item for younger children to engage in the brand,” says Renee Lee, global marketing director, Zuru. “We expect this to be an absolute hit for bath time play and are thrilled with the phenomenal support from all our retail partners.”

Baby Shark was a viral hit that hit Billboard’s Hot 100 chart earlier this year. The song has earned

a variety of licensing deals

around the world since its debut.