Toymaker Zuru has partnered with Pinkfong to produce a range of bath products inspired by the viral “Baby Shark” song.

License Global

May 23, 2019

1 Min Read

Toymaker Zuru has partnered with Pinkfong to produce a range of bath products inspired by the viral “Baby Shark” song.

The Baby Shark collection will launch under Zuru’s Robo Alive brand portfolio. It will include bath toys for the song’s baby, mommy and daddy shark characters. Once placed in water, each product in the collection will sing the hit children’s song.

“The addition of Pinkfong’s Baby Shark provides the perfect on-trend item for younger children to engage in the brand,” says Renee Lee, global marketing director, Zuru. “We expect this to be an absolute hit for bath time play and are thrilled with the phenomenal support from all our retail partners.”

Baby Shark was a viral hit that hit Billboard’s Hot 100 chart earlier this year. The song has earned a variety of licensing deals around the world since its debut.

Read more about:

Baby SharkPinkfongZuru

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like