"The surprise factor, collectability and soft plush play of Rainbocorns have appealed to kids from the get-go," says Aneisha Vieira, global brand director, Zuru. "We're confident that a licensing program will mirror the success and popularity of the toys and could not be more excited to be working with these world-class partners."
The new North American licensees include:
Jerry Leigh as master apparel partner;
Bendon for coloring books, activity sets;
Inkology for stationery, journals, diaries and pens;
Sinco for watches, hair accessories, bracelets and charms;
Infinity Product Group for a Comfy Critter combo blanket;
Danawares for hydration, placemats, lunch bags, camp chairs, puzzles, jewelry boxes and
Montco Crafts for Pop Outz activity sets
In other Rainbocorns news, Zuru debuted a series of Rainbocorns at New York Toy Fair, including Rainbocorns Sparkle Heart Surprise, Rainbocorns Sequins Surprise Series 2 Plush - The Ultimate Surprise Egg and Rainbocorns Big Bow Surprise, the biggest Rainbocorn ever standing at 13 inches high. They also showcased a series of new brand extensions planned for later this year.
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