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Zuru Adds PVM to 5 Surprise Mini Brand

Zuru Adds PVM to 5 Surprise Mini Brand
Toymaker Zuru has added Perfetti Van Melle brands Mentos, Airheads and Chupa Chups to its 5 Surprise Mini Brand collection.

The new brands in the latest 5 Surprise line will launch in Walmart stores across the U.S. and Canada later this year. Perfetti Van Melle brands add to the more than 70 different miniature collectibles brands already part of the collection.

Zuru is also launching a marketing campaign by leading kid influencers who are already creating unboxing videos for the 5 Surprise collection on YouTube and Instagram.

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