Toymaker Zuru has added Perfetti Van Melle brands Mentos, Airheads and Chupa Chups to its 5 Surprise Mini Brand collection.

License Global

May 28, 2019

1 Min Read

The new brands in the latest 5 Surprise line will launch in Walmart stores across the U.S. and Canada later this year. Perfetti Van Melle brands add to the more than 70 different miniature collectibles brands already part of the collection.

Zuru is also launching a marketing campaign by leading kid influencers who are already creating unboxing videos for the 5 Surprise collection on YouTube and Instagram.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like