Zag, Playmates Tinker with Toy Deal

Zag Entertainment has officially entered the toy business.

January 28, 2020

Zag Entertainment and Playmates Toys have announced a long-term global alliance to license Zag properties across toy products.

“We’re thrilled to enter into an enduring partnership with such a high-caliber entertainment studio,” says Karl Aaronian, senior vice president, marketing, Playmates Toys. “We continuously strive to create unique product lines for kids that are entertaining, innovative and high-quality, and ZAG is the perfect partner as we look to the future, sharing the same values as us. This is truly a new way of doing things. Working hand-in-hand with Jeremy and his team from the IP inception right through to having toys on shelves allows for a truly unique creative approach that will lead to incredibly innovative entertainment content and toy product.”

The two have teamed to develop, manufacture and distribute toy lines for Zag's portfolio of brands including “Miraculous: Tales of Ladybug & Cat Noir.”

“What we love most about Playmates Toys, aside from their fantastic team, is

their ability to not only capture the magic of our characters but also bring them to life,” says Jeremy Zag, chief executive officer, Zag. “Their ability to tackle any and all production challenges inspires us to further push the envelope and continue to innovate. We couldn’t ask for a better partner.”

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