ZAG has appointed licensing agency, WildBrain CPLG, to represent its newest property, ZAG HEROEZ “Ghostforce,” across Germany, Austria and Switzerland. 

The new agreement builds on WildBrain CPLG’s existing relationship with ZAG – the licensing agency also represents ZAG’s flagship property, ‘Miraculous – Tales of Ladybug and Cat Noir.’  

“Since launching last summer, ‘Ghostforce’ has been earning spectacular ratings, which is translating to increased demand for branded merchandise,” says Helena Perheentupa, senior vice president, Play Toy Division, ZAG. “We’ve already signed some fantastic partners including Rubies, BlueOcean, Panini and Edel who will bring Halloween costumes, magazines, books and more to the market, and ZAG Play and Playmates will be launching the ‘Ghostforce’ toy line. We look forward to working with our trusted partners at WildBrain CPLG to expand our roster of licensees and bring our ‘Ghostforce’ fans new ways to engage with the brand.” 

The first wave of the new toy line from ZAG Play and Playmates will feature figurines of the major heroes and a collection of boo capsules, and will play on the collectivity of the ghosts. 

“The expansion of our partnership with ZAG to represent an exciting new brand like ‘Ghostforce’ and develop new licensing extensions, is testament to our success in the market for ‘Miraculous – Tales of Ladybug and Cat Noir,’” says Sibylle Gondolf, managing director, WildBrain CPLG. “We know that children across the region are enjoying the stories of these ordinary kids who become heroes, with solid ratings to prove it, and we are looking forward to bringing the characters to life through merchandise.” 

Related:Exhibitor Spotlight: WildBrain CPLG at Brand Licensing Europe

ZAG and WildBrain CPLG are exhibiting at Brand Licensing Europe 2022. Find more info here.