, has signed with
official plush bear.
Children across North America and the U.K. will have the power to create and personalize their own Miraculous Ladybug bear, featuring soft grey fur, blue eyes and ladybug paw pads. The bear can be personalized with costumes, outfits and accessories.
The Miraculous Ladybug costume features Ladybug’s signature red and black jumpsuit and matching eye mask. The Cat Noir costume, including a bodysuit, eye mask and ears headband, transforms the furry bear into Cat Noir! The Miraculous Bear. The costumes and tee are available in stores across North America and the U.K. and online.
“Our goal is to continue to find fun new ways for kids and families to immerse themselves in the world of ‘Miraculous’ and together with Build-A-Bear, fans of all ages will be able to create memorable experiences,” says Jeremy Zag, founder, chief executive officer, ZAG. “Build-A-Bear is one of the most respected
The “Miraculous” Build-A-Bear product launch will be promoted by a multifaceted campaign including digital advertising, influencer marketing and loyalty program.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.