“Harry Potter” fans can unbox seven surprises within each Hogwarts crest-shaped Magical Capsule. Wizards and witches will follow the hidden clues, including a glow-in-the-dark Hogwarts House card and water reveal spell book. Each magical surprise will lead fans one step closer to discovering an iconic character from the Harry Potter film series, hidden within a secret chamber.
There are 10 “Harry Potter” Magical Capsules to collect in series two, each with a new mystery three-inch figure, including Harry Potter, Hermione Granger, Ron Weasley, Albus Dumbledore, Minerva McGonagall and many more. Each Magical
“We thoroughly enjoy creating products that extend the sense of awe and wonder that the ‘Harry Potter’ films provide,” says Michael Kwan, chief executive officer, Maxx Marketing. “Our ‘Harry Potter’ Magical Capsules offer fans the opportunity to collect, unbox and showcase the magic found inside of them. We had incredible success with Series 1, which generated over 28M organic TikTok views and hit the number 1 slot on Amazon lists in several markets. Following consumer research, we decided to add a glow-in-the-dark feature for Series 2, that we are sure fans will enjoy.”
YuMe’s “Harry Potter” Magical Capsules will be available at a selection of retailers in the U.K., Spain, France, Russia, the U.S. and Canada beginning in March.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.