YuMe Toys Reveals New Series of ‘Harry Potter’ Magical Capsules

The seven-surprise YuMe “Harry Potter” Magical Capsules are back with a new glow-in-the-dark feature.
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February 20, 2021


YuMe, an award-winning global toy brand, has announced the second series of the fan-favorite collectible for Wizarding World fans – YuMe “Harry Potter” Magical Capsules. Series two includes a glow-in-the-dark reveal and 10 new Wizarding World characters. After a successful launch last summer, series two will be available beginning in March this year across Europe, the U.S. and Canada.

“Harry Potter” fans can unbox seven surprises within each Hogwarts crest-shaped Magical Capsule. Wizards and witches will follow the hidden clues, including a glow-in-the-dark Hogwarts House card and water reveal spell book. Each magical surprise will lead fans one step closer to discovering an iconic character from the Harry Potter film series, hidden within a secret chamber.

There are 10 “Harry Potter” Magical Capsules to collect in series two, each with a new mystery three-inch figure, including Harry Potter, Hermione Granger, Ron Weasley, Albus Dumbledore, Minerva McGonagall and many more.  Each Magical

Capsule includes 1 Hogwarts Character, one glow-in-the-dark clue card, one spell book, one large accessory, one wand and two surprise accessories. Wizarding World fans will also be able to discover a rare and ultra-rare figure in Series 2.

“We thoroughly enjoy creating products that extend the sense of awe and wonder that the ‘Harry Potter’ films provide,” says Michael Kwan, chief executive officer, Maxx Marketing. “Our ‘Harry Potter’ Magical Capsules offer fans the opportunity to collect, unbox and showcase the magic found inside of them. We had incredible success with Series 1, which generated over 28M organic TikTok views and hit the number 1 slot on Amazon lists in several markets. Following consumer research, we decided to add a glow-in-the-dark feature for Series 2, that we are sure fans will enjoy.”

YuMe’s “Harry Potter” Magical Capsules will be available at a selection of retailers in the U.K., Spain, France, Russia, the U.S. and Canada beginning in March.

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