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Yottoy Reveals New Licensed Lines

New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.

April 6, 2018

2 Min Read

Boutique toymaker’s new lines will feature Paddington, Little Golden Books and Eloise.

New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.

First, the company will reveal its new Paddington for Baby collection of interactive toys, which are designed to encourage infant development. The new line includes items such as the Paddington for Baby Stroller Toy, the Paddington for Baby Jack-in-the-Box, the Paddington for Baby Blankie and the Paddington for Baby Chime Ball.

In addition to the classic character, Yottoy will also release an array of products in celebration of Little Golden Books’ 75th anniversary. The new collection will honor Gustaf Tenggrenand Tibor Gergley’s illustrations from The Porky Little Puppy, The Saggy Baggy Elephant, Scuffy the Tugboat, The Shy Little Kitten and Tawny Scrawny Lions with a series of 6.5-inch soft toys.

Furthermore, the company will release several toys inspired by Eloise, including the classic Eloise soft doll, a Weenie the dog soft toy, a Skipperdee turtle soft toy and an Eloise poseable doll.

Finally, Yottoy will bring Greg Pizzoli’s work to life with a book-based collection featuring the Krock & Watermelon soft toy pair; Number One Same & Chick soft toy pair; and Owl & Squeek soft toy pair.

“We are so excited about our 2017 lineup, which marks our first major leap into the infant category with our Paddington for Baby collection, and endearing range of best-loved Little Golden Books toys for the brand’s 75th anniversary,” says Kate Karcher Clark, president and founder, Yottoy. “We’re also delighted to roll out our very special new Eloise assortment and introduce our standout character pairs inspired by the talented artist/author Greg Pizzoli, which we can already see are favorites of children and adults alike.”

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