Yottoy Reveals New Licensed Lines

First, the company will reveal its new

Paddington

for Baby collection of interactive toys, which are designed to encourage infant development. The new line includes items such as the

Paddington

for Baby Stroller Toy, the

Paddington

for Baby Jack-in-the-Box, the

Paddington

for Baby Blankie and the

Paddington

for Baby Chime Ball.

In addition to the classic character, Yottoy will also release an array of products in celebration of Little Golden Books’ 75th anniversary. The new collection will honor Gustaf Tenggrenand Tibor Gergley’s illustrations from

The Porky Little Puppy, The Saggy Baggy Elephant, Scuffy the Tugboat, The Shy Little Kitten

and

Tawny Scrawny Lions

with a series of 6.5-inch soft toys.

Furthermore, the company will release several toys inspired by

Eloise

, including the classic

Eloise

soft doll, a Weenie the dog

Eloise

poseable doll.

Finally, Yottoy will bring Greg Pizzoli’s work to life with a book-based collection featuring the Krock & Watermelon soft toy pair; Number One Same & Chick soft toy pair; and Owl & Squeek soft toy pair.

“We are so excited about our 2017 lineup, which marks our first major leap into the infant category with our

Paddington

for Baby collection, and endearing range of best-loved Little Golden Books toys for the brand’s 75th anniversary,” says Kate Karcher Clark, president and founder, Yottoy. “We’re also delighted to roll out our very special new

Eloise

assortment and introduce our standout character pairs inspired by the talented artist/author Greg Pizzoli, which we can already see are favorites of children and adults alike.”