Xilam Animation Announces New Toy Range and Broadcast Deals for ‘Oggy Oggy’

Master toy range from Simba Dickie Group rolls out this fall, following launch of the preschool series on European linear channels this month.
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License Global

October 25, 2022

‘Oggy Oggy’ master toy range
‘Oggy Oggy’ master toy rangeSimba Dickie Group

Xilam Animation

has secured a wave of new international broadcast deals for its CGI preschool comedy “

Oggy Oggy

.” On the consumer products side,

Simba Dickie Group

will start rolling out an “Oggy Oggy” master toy range this fall featuring a collection of plush, figurines, playsets and vehicles, in stores across France, Germany and Italy.

Xilam has also launched a dedicated “Oggy Oggy” e-shop featuring Simba’s products and exclusive items across apparel, puzzles and cushions, and the brand will feature at Kidexpo this week, with the costume character participating in live shows. 

“Oggy Oggy” debuted globally on


in August 2021. The new broadcast partners include Clan/RTVE (Spain), RTS (French-speaking Switzerland), Hop! (Israel), Sony YAY! (India), Daekyo TV (South Korea) and E-Junior (UEA). These are in addition to the scheduled launch on previously announced key European linear broadcasters including Channel 5’s Milkshake! (U.K.), Super RTL (Germany), Frisbee (Italy) and France Télévisions

(France), which will commence later this month. 

“’Oggy Oggy’ has generated a fantastic response from preschoolers and families all around the world as they have warmly welcomed this fun, adorable and charming series into their hearts and homes,” says Morgann Favennec, executive vice president, Distribution, Xilam Animation. “As ‘Oggy Oggy’ continues to gain momentum, we’re excited to significantly bolster the show’s international footprint with a growing lineup of leading broadcasters and to bring even more young audiences this fresh iteration of our iconic Oggy and the Cockroaches franchise, as well as giving them a chance to recreate all their favorite episodes with Simba Dickie Group’s imaginative toy range.”  

The upcoming linear broadcast and merchandise rollout is being supported by an extensive marketing campaign including in-store activations, digital partnerships, social media and influencer activity. 

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