Wyncor Appoints Steven Sandler as Chief Commercial Officer

Toy company, Wyncor, has announced the appointment of veteran toy industry executive, Steven Sandler, as chief commercial officer.

In his new role, Sandler will spearhead Wyncor’s commercial strategy, focusing on driving global growth through strategic planning, revenue generation, sales and marketing leadership and customer experience enhancement. With over 40 years of experience in the toy industry, Sandler brings a wealth of expertise and proven success to the company. He previously served as vice president, sales at Funko and, prior to that, as executive vice president, sales at JA-RU. Prior to JA-RU, Sandler was senior vice president, global sales, Jada Toys and vice president sales, Hasbro.

“We are thrilled to welcome Steven to Wyncor,” says Julian Jacob, chief executive officer, Wyncor. “His extensive experience and deep understanding of the toy industry will be invaluable as we continue to expand our presence globally. The CCO role is pivotal to ensuring our commercial success following major demand from our customers globally.

“Despite being a young company, Wyncor has already achieved tremendous success. We are now exporting millions of toys to over 40 countries and are featured in more than 15,000 retail locations worldwide. Our partners include major names such as Carrefour, Rofu, Smyth, Walmart, Kohl’s, Target, Amazon in the U.S. and many more.”

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“Wyncor has quickly made an impressive impact at retail, offering cutting-edge products that feature iconic global brands from leading entertainment studios,” says Sandler. “I’m excited to join the team as we continue to push boundaries in the toy industry. Wyncor is poised for even greater success, and I’m eager to help lead the charge.”