WWE Grows Toy Line with Jakks

WWE is expanding its presence in the toy aisle through a new deal with Jakks Pacific.

April 6, 2018

New playthings to join master licensee Mattel's existing WWE toy range.

Jakks Pacific will create a range of play items designed to complement the line from the brand's master toy licensee Mattel.

The line will include dress-up and role-play products, radio-controlled vehicles, seasonal costumes featuring WWE Superstars and Divas and its television shows “Raw” and “SmackDown.” Jakks is also planning new WWE offerings under its 3D IT Character Creator brand and will create action figures for the APAC region. First products will arrive at retail in fall 2016.

“In addition to our long-standing master toy partnership with Mattel, we are excited to expand our toy portfolio with a company as innovative and creative as Jakks Pacific

” says Casey Collins, executive vice president, consumer products, WWE. “This new line of products will bring to life our favorite WWE Superstars and Divas in a new way that we are sure our fans and collectors of all ages will enjoy.”