WWE to Continue with Mattel

Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019. 

Since 2009, Mattel and WWE have developed a portfolio of toys for the professional wrestling brand, including action figures and plush, that is currently available in more than 50 global markets.

“WWE and Mattel’s action figure line is consistently ranked in the top two thanks to our creative marketing campaigns, tremendous retail support and seamless infusion of cutting-edge innovations,” says Doug Wadleigh, senior vice president, global brands marketing, boys and entertainment, Mattel. “We are excited to continue our partnership with WWE as they expand their global footprint and leverage our global scale to deliver WWE toys to kids around the world.”