WowWee, Hasbro Team Up for Nerf Super Soaker Products

WowWee, manufacturer of consumer entertainment products, and Hasbro, global play and entertainment company, have announced a partnership to bring Hasbro Gaming to the outdoor play space and introduce a new line of Nerf Super Soaker products.   

“We are thrilled to be partnering with Hasbro on these exciting new product lines,” says Michael Yanofsky, vice president, sales, WowWee. “Both companies strive to deliver fun and exciting experiences for all families, and we look forward to introducing this new twist on classic game play and more.”  

Launching this spring, WowWee will introduce a new line of Nerf Super Soaker products, including the RoboBlaster water toy, out-of-pool ride-on inflatables, mega backyard inflatables and many more summer toys. 

WowWee will also be expanding the Hasbro Gaming portfolio into the backyard with integrated water play and super-sized game board competition. The spring 2022 lineup will kick off with three Splash Games titles: Twister, Operation and Crocodile Dentist.  

“We are excited to partner with WowWee and drive innovation across Nerf Super Soaker and Hasbro Gaming in water play and activity,” says Jess Richardson, vice president, licensed consumer products, Hasbro. “We look forward to making a splash in families' backyards this summer.”