“At WowWee, we’re constantly tracking trends and looking at what space we can expand into next,” says Sydney Wiseman, brand manager, WowWee. “Lucky Fortune capitalizes on the collectible craze we’re seeing throughout the toy industry, bringing trendy charm bracelets and a little bit of luck to kids. We're incredibly excited to introduce this new line in the U.S. today, having already seen great excitement coming from the Canada launch in April."
To coincide with the launch of the Lucky Fortune line, WowWee will also be launching a new YouTube series featuring Sophia Pippen called “Just My Luck” in June. Covering issues pertinent to the tween demographic, the new series will solve modern problems with a fun and imaginative take by using the luck and magic of Lucky Fortune bracelets.
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