Consumer robotics and entertainment company WowWee has signed an exclusive licensing agreement with Korean educational startup Pinkfong.

The deal will see WowWee help to create products that highlight Pinkfong’s commitment to education, music and more.

“We’re excited to embark on a strategic partnership with Pinkfong and look forward to our teams collaborating on this exciting brand,” says Richard Yanofsky, president and co-founder, WowWee. “Pinkfong produces content that deeply resonates with a global audience and expertly harnesses it across digital platforms to drive meaningful engagement. WowWee’s signature innovation and interactive play naturally complement Pinkfong’s approach to preschool entertainment at scale.”

The WowWee Pinkfong consumer product range is set to debut in fall 2019.