License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Wow! Stuff, Warner Bros. Announce Harry Potter Invisibility Cloak

Wow! Stuff, Warner Bros. Announce Harry Potter Invisibility Cloak
New AR offering lets Harry Potter fans become invisible.

Wow! Stuff has partnered with Warner Bros. Consumer Products to unveil an invisibility cloak based on the Harry Potter franchise.

Available for presale starting July 1 on Amazon, the product, when paired with a smart device,  makes it appear as though anyone or anything has disappeared. Users can use the Wow Wow! Stuff app to view, photograph or film themselves wearing the invisibility cloak to create the illusion of disappearing.

The Invisibility Cloak will be available in the U.S., Canada, the U.K., Germany, France, Spain and Italy. It joins other Harry Potter-themed toys that have sustained success in the U.K. According to a recent NPD Group study, a toy based on the property is sold every five minutes in the region.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.