Sponsored By

Wow! Stuff, Warner Bros. Announce Harry Potter Invisibility CloakWow! Stuff, Warner Bros. Announce Harry Potter Invisibility Cloak

New AR offering lets Harry Potter fans become invisible.

License Global

June 25, 2019

1 Min Read

Wow! Stuff has partnered with Warner Bros. Consumer Products to unveil an invisibility cloak based on the Harry Potter franchise.

Available for presale starting July 1 on Amazon, the product, when paired with a smart device,  makes it appear as though anyone or anything has disappeared. Users can use the Wow Wow! Stuff app to view, photograph or film themselves wearing the invisibility cloak to create the illusion of disappearing.

The Invisibility Cloak will be available in the U.S., Canada, the U.K., Germany, France, Spain and Italy. It joins other Harry Potter-themed toys that have sustained success in the U.K. According to a recent NPD Group study, a toy based on the property is sold every five minutes in the region.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like