Wow! Stuff has partnered with Warner Bros. Consumer Products to unveil an invisibility cloak based on the Harry Potter franchise.
Available for presale starting July 1 on Amazon, the product, when paired with a smart device, makes it appear as though anyone or anything has disappeared. Users can use the Wow Wow! Stuff app to view, photograph or film themselves wearing the invisibility cloak to create the illusion of disappearing.
The Invisibility Cloak will be available in the U.S., Canada, the U.K., Germany, France, Spain and Italy. It joins other Harry Potter-themed toys that have sustained success in the U.K. According to a recent NPD Group study, a toy based on the property is sold every five minutes in the region.