Wow! Stuff Lands ‘Cocomelon’ Multi-Territory Deal

Moonbug’s “Cocomelon” has a new partner in Wow! Stuff.

December 16, 2020

British headquartered toy innovation company Wow! Stuff continues its move into the preschool category as Moonbug Entertainment, one of the largest digital media companies in the world, has announced the signing of a multi-territory license agreement for its 3D animated series “Cocomelon.”

“Our mission is to partner with tier 1 licensed brands and work until our brains hurt to deliver innovation that is on brand and in universe,” says Richard North, chief executive officer, Wow! Stuff. “This new agreement with Moonbug allows us to expand the playful world of ‘Cocomelon’ with new experiences that kids and families will absolutely love.”

Launching in 2021, Wow! Stuff will unveil a range of products based on the popular kids’ show, including an activity table, puzzle blocks, night lights and more.

“We have been working with ‘Cocomelon’ for some time and have seen how the brand has captured families around the globe with its educational and engaging content,” says Kenny McAndrew, product development

head, Wow! Stuff. “Now that it’s a Moonbug brand, we’re delighted for what’s to come from our relationship and the new ways in which we encourage play.”

“Cocomelon”

is one of the world’s most-viewed YouTube channels with more than 3.5 billion average monthly views and more than 100 million subscribers.

“As we look to bring new ways for fans to engage with their favorite characters, we need partners who can create toys and products that truly bring them to life,” says Simon Philips, senior in-house advisor, Moonbug. “Wow! Stuff’s reputation in developing innovative toys is unparalleled, and we look forward to bringing them to kids worldwide.”