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April 6, 2018
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
As a foundation licensing partner for “World of Warriors,” GP will oversee the development and marketing of a broad range of collectibles, figures, play sets, accessories, role-play toys and vehicles in Europe and CEE.
“We are really looking forward to bringing our new IP ‘World of Warriors’ to life with the help of GP who have a wealth of experience in this space,” says Darran Garnham, chief commercial officer, Mind Candy. “This partnership will bring a host of different products for our fans to engage with across Europe."
GP joins a growing roster of licensees for the brand that also includes Topps for trading cards; Moose for toys in North America and Australiasia; and Penguin for global publishing.
“World of Warriors is an incredibly innovative and cool boys’ property,” says
Nic Aldridge, marketing director, GP Flair U.K. “The expansive, engaging and action packed ‘World of Warriors’ game combined with Mind Candy’s comprehensive content development and marketing support plans has set the stage for a landmark launch of the GP toy line in fall 2015.”
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