License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

World’s Cutest Dog Fetches Licensing Deal with Buffalo Games

World’s Cutest Dog Fetches Licensing Deal with Buffalo Games

Celebrity pet to become inspiration for jigsaw puzzles from Buffalo.

Spotlight Licensing and Brand Management has brokered a deal granting Buffalo Games the right to produce jigsaw puzzles featuring images of Boo, the World’s Cutest Dog.

The agreement adds to previously announced deals for Boo with companies such as Bradford Exchange and NobleWorks. The dog reached internet fame around the world with more than 16 million Facebook “likes” and 600,000 followers on Instagram. Boo has also been the subject of a series of books and made appearances on “Good Morning America.” He was the official spokespet for Virgin Atlantic Airlines and Dr. Dre Beats.

“We are looking forward to working with Buffalo Games and helping them choose from the vast library of adorable Boo images available to them in order to create some truly beautiful, premium-quality jigsaw puzzles, which Boo fans, dog lovers, and puzzle enthusiasts everywhere can enjoy,” says Spotlight president, Carole Postal.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.