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Women in Toys Appoints Two New Co-Chairs in the U.K.

The Women in Toys Association, which recognizes and promotes the achievements of women in the toy, licensing and entertainment industries, has appointed Helen Howells, commercial director of Target Entertainment, and Louise Drabwell, managing director of

April 6, 2018

1 Min Read

The Women in Toys Association, which recognizes and promotes the achievements of women in the toy, licensing and entertainment industries, has appointed Helen Howells, commercial director of Target Entertainment, and Louise Drabwell, managing director of Rare Communications, as co-chairs in the U.K.

The two new chairs will build on the success in the U.K. to date and develop WIT into the "must-have" membership within the industry. Howells and Drabwell will assume their posts immediately.  

WIT offers an opportunity for industry people to meet leading executives and entrepreneurs in the toy, entertainment, and licensing industries; attend networking events and increase their profile and keep up-to-date with news via the WIT Web site. The dates for the three key networking events in the U.K. will be announced shortly.

At Target Entertainment, Howells heads up the company's commercial activities across kids' TV sales, home entertainment and licensing. Previous to this, she was commercial director at 4Kids Entertainment. Drabwell founded Rare Communications in 2003, which has grown into one of the top agencies in the kids', youth and brand licensing sectors. Prior to establishing Rare, she held the position of head of public relations at Fox Kids Europe.

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