“This program is going to further the careers of so many women, which is at the heart of our mission at WIT,” says Janice Ross, president, Women in Toys. “We are excited to witness the transformations that emerge from the connections made, and we know this is going to be a game-changer for women in our industry.”
Underwritten by The Mattel Foundation, and timed to the company’s 75th anniversary, the program is named after Ruth Handler, Mattel’s co-founder and creator of the Barbie brand. The program is powered by Everwise, a learning-experience and mentor-match platform for professional development. Core to the program is a guided four-month personalizedone-to-one mentor/mentee partnership that matches up some of the most seasoned and influential leaders in the industry with women who are focused on honing their leadership skills, building their network and advancing their careers.
Designed to be beneficial for both mentors and mentees, the program gives them a platform to connect, learn, grow and move the industry forward. Once participants sign up, it will take two-to-four weeks to be matched. During this time, they’ll have the opportunity to take advantage of curated resources, activities, articles and career development tools within the Everwise platform.
The Ruth Handler Mentorship Program for WIT is open to all active WIT members.
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