“We are extremely happy to enter into a relationship with Hasbro,” says Maarten Weck, executive vice president and managing director, WildBrain CPLG. “As a leading and dynamic company with a raft of exciting and diverse properties, we feel there is a wealth of opportunity to further extend Hasbro’s brands in consumer products.”
Under the agreement, WildBrain will oversee Sweden, Iceland, Finland, Denmark, Norway, Greenland and Faroe Islands. The agreement will come into effect beginning Jan. 1, 2020.
“As Hasbro plans ahead to its bright future in the Nordic region and developing consumer products for some of the world’s most powerful and beloved brands, such as My Little Pony, Nerf, Monopoly and Play-Doh, we are thrilled to bring WildBrain CPLG onboard,” says Marianne James, vice president, consumer
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