WildBrain Launches Line Friends Pop-Up With Bravado

Following the BT21 London pop-up store in May, WildBrain CPLG has joined forces with Bravado, Universal Music Group’s merchandise and brand management company, for a second time to execute a pop-up store featuring character IPs from global brands Line Friends, Brown & Friends and BT21.

“We are delighted to be working with WildBrain CPLG and Line Friends again and look forward to recreating another incredible pop-up experience,” says David Boyne, managing director, Bravado U.K.

The Camden, London pop-up will take place during two more weekends in November: Nov. 23-  24 and Nov. 30-Dec. 1. Products available at the pop-up will include apparel, accessories, homeware, gifting and stationery developed by Bravado, and also feature ranges from a number of licensees with some products designed exclusively for the event to complement Bravado’s lines.

“Leading into the Christmas gifting period, we think it will be great timing to bring new and exclusive products to this extremely engaged fanbase,” says

Stacy Scimia, category and retail director, U.K., WildBrain.

Bravado’s BT21 pop-up store in May saw more than12,000 people walk through the doors over its six-day stint. The brand currently sells in New York, 

Los Angeles

, Korea, Japan, Mainland China, Hong Kong, Taiwan and the 

U.K.

 Branded pop-up shops for BT21 are expected to open in various regions in the near future.

This pop-up will also have various experiential elements, including photo opportunities and product demonstrations throughout each weekend, allowing customers to fully immerse themselves and engage with the brands.